E-commerce Conversion Rate & Funnel Calculator
Evaluate store conversion rates, calculate traffic required for 100 orders, and forecast revenue at various CRO improvement milestones.
Conversion rate is the single biggest multiplier in e-commerce profitability. Increasing your store conversion from 1.5% to 3.0% effectively doubles your gross revenue and slashes your cost per acquisition by half without spending an extra dollar on advertising.
How It Works & Mathematical Formulas
Conversion rate is the single biggest multiplier in e-commerce profitability. Increasing your store conversion from 1.5% to 3.0% effectively doubles your gross revenue and slashes your cost per acquisition by half without spending an extra dollar on advertising.
Store Conversion Rate
The proportion of web traffic that completes a checkout purchase or lead form.
Visitors Required for Target Orders
Projects exact traffic volume needed to hit sales goals at current conversion velocity.
How to Use This Calculator Step-by-Step
Product Costs & Pricing
Enter your unit cost of goods (COGS), planned retail price, and packaging expenses.
Ad Spend & Confirmation
Input expected customer acquisition cost (CPA/CPL) and call-center order confirmation rate.
Courier Delivery & Returns
Configure your actual delivery success rate and courier forward and return (RTO) fees.
Review Net Margins
Analyze your real cash profit per delivered order and break-even thresholds before spending.
Case Study: 10,000 Landing Page Visitors
An e-commerce landing page attracts 10,000 unique visitors from TikTok and Instagram ads, resulting in 250 completed orders:
Common Pitfalls & Costly Mistakes
Measuring All Sessions instead of Qualified Visitors
Accidental bounces under 2 seconds skew conversion figures; filter out instant bot traffic for accurate optimization.
Frequently Asked Questions
What is a good conversion rate for Cash on Delivery landing pages? ▼
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